building a business vision and mission

kewirausahaan lesson

1. Knowing the Company's Vision and Mission.

a. Company Vision:
        The company's vision is insight into the source of direction for the company and is used to guide the formulation of the mission. In other words, the company's vision is a distant view of the future, where the company is going under, or a picture of what is desired by the company. The company's vision is a picture of the future that will be selected and that will be realized at a specified time.

 

      The formulation of the company's vision, should be a shared vision of all components of the organization. The purpose of setting the company's vision is as follows:
• Reflecting the company something to be achieved
• Has the company's future orientation
• Potential high commitment from all levels of the company and the environment.
• Ensure continuity of the company's organizational leadership

      The requirements and criteria perusaaan vision is as follows:
• It is envisaged by the company throughout the organization
• Can be combined and can be understood by all levels of corporate organization
• Be knowledgeable long-term and not overlook the times
• Has a value that is desired by members of the company's organization
• Enables the achievement of corporate goals
• Focus on issues relevant to companies operating
b. The company's mission.
   The company's mission is to realize the vision of the company action. Because of the vision to accommodate all interest groups related to the company, the mission can be defined as an act to satisfy all the interests involved.
      The formulation of the mission can be done by:
• Involve interested parties, corporate employees, communities, business partners, academia and bureaucracy.
• Aligning the activities of the main process allows yan existing resources, to allow existing resources, to enable the company perform better and cost seifisien possible.
• Managing the environment is very useful to determine if the company does not contradict the mission of the organization internally and externally.
      There are some things that need to be considered in formulating the company's mission is as follows:
• What products and services produced and offered to the consumer.
• Kualits what they want in the future relating to the benefits and advantages of your product or services?
• Is the product or services are needed by the community?
• Public targets which will be served?
C. Knowing the activities that can be used to achieve the vision and mission.
• The mission of translating business vision of what to expect from the business in a given time. A business vision describes the identification of a strategic business unit of the enterprise, as well as interactions dala, m smber management of power and interests.
• Vision and Mission of the right great help provide practical direction a business. Below are four basic components commonly contained in a business mission:
• business group, includes specific goals to be achieved yan certain businesses, eg automotive business group, business group, computer software, business group herbalism, or attempt kelmpok processed foods.
• the scope of the product, it contains a description of the products appropriate business group, for the automotive industry would menhasilka automotive components, parts, etc.. Business group herbs, mempokuskan themselves to the production of herbal medicine in different types and uses.
• The scope of the market, is an outline description of the segments, eg to target consumers female or male, adult or child, and-alain other.
• Geographic scope, outlining the scope of the export or local market area, then more detail, notably Java, Kalimantan, asia, Erop, etc..